by Jason Snell, Macworld.com
Creating a Macworld magazine cover is a complicated process. We editors have to come up with topics worthy of the cover, of course. But then it’s up to our creative team to get down to details, coming up with the right words and images to grab a potential reader’s eye.
The primary job of a print magazine’s cover is to grab the attention of a potential buyer on the newsstand. (While we love our print subscribers, our relationship with them is more of the long-term variety, and they judge us by the content of our issues over the course of a year. The cover itself is evidence of a much more shallow relationship: we’re trying to snag some of the roughly 30,000 people who don’t subscribe to Macworld but pick up an issue on the newsstand from time to time, in airports and Wal-Marts and everywhere in between.)
