1. Steve Jobs

Steve Jobs leaps to the top as Apple overtakes Microsoft in value – and once again revolutionises how we consume media.

Steve Jobs changed the way we consume music; now he has set out to change the way we consume everything else.

Publishers seized upon the iPad as a potential saviour of the newspaper industry, a revolution in the way we will consume the printed word that could also do good business for books and magazines, as well as further transforming the way we watch TV and films.

It remains early days, of course, and far from everyone is convinced, but history suggests where Jobs leads, the rest of us follow. It might look like just a giant iPhone, but the iPad turned our conception of a “computer” on its head, and possibly with it the media industry as well.

Hence Jobs takes the No 1 position in the MediaGuardian 100 for the first time, after three years in which Google’s Larry Page and Sergey Brin (and its president, Eric Schmidt) reigned supreme…..Read More